Get ad performance predictions in 20 seconds starting at $99 per test
UserTesting shows you why people react. TestMyAdvertising predicts which ad wins in market — in 20 seconds, starting at $99.
Try it starting at $99 per test — No annual contract →Comparisons are based on general industry observations of methodology characteristics. Individual company offerings may vary.
| Feature | UserTesting | Test My Advertising |
|---|---|---|
| What It Measures | How people react and why | Which ad performs better |
| Output | Video recordings + verbatim quotes | Quantitative performance prediction |
| Speed | Hours to days | 20 seconds |
| Price | $15,000–$49,000+/year | Starts at $99 per test |
| Sample | 5–100 recruited panelists | 200M+ people · 18T+ outcomes |
| Methodology | Think-aloud video feedback | AI trained on real-world competitive outcomes |
| Contract | Annual subscription | Pay per test |
| Best For | Understanding why creative works | Predicting which creative wins |
UserTesting answers: "How do people experience this ad? What are they thinking and feeling?"
TestMyAdvertising answers: "Which ad will perform better in market?"
UserTesting is excellent at what it does — watching real people react to your creative in their own words gives you rich qualitative understanding that no algorithm can replicate. Brands like Microsoft, Canva, Grammarly, and HelloFresh use UserTesting to understand the why behind audience reactions.
We solve a different problem. TestMyAdvertising predicts which ad wins when content competes in the real world — trained on 18 trillion actual outcomes, not stated opinions. We're not better at qualitative understanding. We're faster and more predictive at picking winners.
20 seconds vs. hours of video analysis
UserTesting gives you 5–50 video recordings to watch and synthesize. That depth is valuable — but not when you need to screen 20 concepts by Friday. TestMyAdvertising lets you filter to finalists instantly, then use UserTesting for deep-dive understanding on the winners.
Know what will work, not just why it might
UserTesting tells you what people say about your ad. We predict which ad performs based on 18 trillion real-world outcomes — when two pieces of content competed for engagement, which one won? Our predictions achieve 60–70% accuracy, validated against $1M+ in live media spend.
$99 per test vs. $15,000+ annual commitment
UserTesting requires annual subscriptions starting at $15,000 for basic plans, scaling to $49,000+ for enterprise. TestMyAdvertising starts at $99 per test — no seat licenses, no procurement process. Test one ad or a hundred.
What people do vs. what they say
People are notoriously bad at predicting their own behavior. UserTesting captures what people say they'll do. We're trained on what 200M+ people actually did when presented with competing content in the real world.
Upload the ad concepts you want to test. No account needed.
Choose your target audience from our validated options.
Receive your winner and PDF report instantly via email.
TestMyAdvertising predictions have been validated in controlled tests with statistical significance:
| Metric | Result | Context |
|---|---|---|
| 3.6x | more TV acquisitions | Super Bowl advertiser (p < 0.05) |
| 4.4x | higher brand lift | Fortune 500 company, 22 CTV ads (p < 0.05) |
| $3–4M | impact on paid SEM | B2C company |
| 60–70% | prediction accuracy | across all client tests |
It depends on what you need. UserTesting excels at qualitative understanding — watching real people react and explain their thinking gives you depth we can't match. TestMyAdvertising excels at quantitative prediction — telling you which ad will perform better in market. If you need to know which ad to run, we're faster and more predictive. If you need to understand why people feel a certain way, UserTesting's video feedback is the right tool.
Many marketers use both: TestMyAdvertising to rapidly screen many concepts and identify winners, then UserTesting for deep qualitative research on finalist creative. This gives you speed and scale for screening, plus rich understanding for optimization.
Yes. Test TV ads, digital ads, social video, billboards, CTAs, headlines, visuals, and more. Our AI works across all major advertising channels that UserTesting supports for creative testing.
UserTesting has introduced more accessible pricing tiers and faster turnaround options in recent years. Even their quickest options take hours to days for results. If that timeline works for you and you need the qualitative depth, UserTesting is a solid choice. TestMyAdvertising is for when you need a winner in 20 seconds.
Different question, different methodology. UserTesting captures what people say — which is valuable for understanding reactions and gathering verbatim feedback. Our AI is trained on what people do — 18 trillion real-world outcomes where content competed for attention. We learn from what actually worked in market, not opinions about what might work. Both approaches have value; ours is faster and more predictive for picking winners.
Because the questions are different. Paying $99 for "which ad wins" doesn't replace paying for "why people react this way." If you're screening 20 concepts and need to pick 3 finalists by Friday, you want instant prediction. If you're refining your finalist and need to understand exactly what's working, you want qualitative depth.
We offer a 100% money-back guarantee. If you're not satisfied with the results, we'll refund your payment within 30 days.
Get ad performance predictions in 20 seconds starting at $99 per test. No subscriptions, no seat licenses, no video analysis required.
Try it starting at $99 per test — No annual contract →Need enterprise-grade volume or dedicated support? Learn about VideoQuant.ai →