Ipsos Creative|Spark AI is trained on 18,000 responses.
TestMyAdvertising is trained on 18 trillion real-world outcomes.
Get predictions in 20 seconds — not 15 minutes. Starting at $99.
Test My Ad in 20 seconds →In July 2024, Ipsos launched Creative|Spark AI to compete with faster AI tools. But here's what they don't highlight: their AI is trained on just 18,000 human survey responses.
TestMyAdvertising is trained on 18 trillion real-world outcomes - when two pieces of content competed for engagement in the real-world, which one won? We learn from what actually worked in market, not opinions about what might work.
That's a 1,000,000x difference in training data.
Survey responses tell you what people say they'll do. Real-world engagement outcomes show what actually worked when content competed in market.
Ipsos markets Creative|Spark AI as delivering results "in as little as 15 minutes."
TestMyAdvertising delivers results in 20 seconds.
That's 45x faster. In the time Ipsos processes one test, you could run 45 tests and optimize your entire campaign.
Ipsos offers multiple Creative|Spark variants. Here's how TestMyAdvertising compares to each:
| TestMyAdvertising | Ipsos Creative|Spark | |
|---|---|---|
| Methodology | AI + behavioral data | Surveys + facial coding |
| Speed | 20 seconds | 24 hours - 2 weeks |
| Sample | 200M+ real behaviors | ~150 survey respondents |
| Starting Price | $99/test | $5,000-$15,000+ (estimated) |
| Bias Risk | None | Social desirability, survey fatigue |
| TestMyAdvertising | Ipsos Creative|Spark AI | |
|---|---|---|
| Speed | 20 seconds | 15+ minutes |
| Training Data | 18 trillion outcomes | 18,000 responses |
| Data Type | Real-world behavior | Survey responses |
| Starting Price | $99/test | Contact sales |
| Self-Serve | Yes, no account needed | Requires Ipsos.Digital account |
| Sales Call Required | No | Often yes |
| TestMyAdvertising | Ipsos Creative|Spark Early | |
|---|---|---|
| Use Case | All phases: concept to finished cut | Early-stage concepts |
| Speed | 20 seconds | Days to weeks |
| Starting Price | $99/test | Contact sales |
Bottom line: Even Ipsos' newest, fastest AI product (Creative|Spark AI) is 45x slower than TestMyAdvertising and trained on 1,000,000x less data.
Ipsos Creative|Spark AI is trained on five years of their Creative|Spark survey database — about 18,000 human response cases. These are people sitting in a research environment, answering questions about ads.
The problem: survey environments don't reflect real life. People pay more attention, think more carefully, and give socially desirable answers. They're not scrolling at 11pm, half-watching TV, or skipping ads as fast as possible.
TestMyAdvertising is trained on 18 trillion real-world outcomes - when two pieces of content competed for engagement in the real-world, which one won? We learn from what actually worked in market, not opinions about what might work. We then proved with Fortune 500 & Super Bowl advertisers that this beats all other approaches to predicting real-world outcomes, and was awarded a patent on it.
No survey bias. No artificial environment. Just real market behavior.
Which would you trust to predict your ad's performance?
No account. No sales call. No learning curve.
Ipsos Creative|Spark AI uses their proprietary methodology built on survey data.
TestMyAdvertising uses a patented methodology (U.S. Patent 12,020,279) that we call an "inverted A/B test." Instead of buying media to see what works, we compare your ad against millions of assets with known real-world outcomes.
Less than 5% of AI patent applications are granted. Ours was — because the methodology is genuinely novel.
TestMyAdvertising predictions have been validated in controlled tests with statistical significance:
more TV acquisitions
Super Bowl advertiser
p < 0.05higher brand lift
Fortune 500 company, 22 CTV ads
p < 0.05impact on paid SEM
B2C company
prediction accuracy
across all client tests
Ipsos claims "sales validated KPIs" but doesn't publish controlled test results or accuracy rates.
Ipsos Creative|Spark uses surveys and facial coding to measure ad response, with results in 24+ hours. Their newer Creative|Spark AI product delivers AI predictions in 15+ minutes, trained on 18,000 survey responses. TestMyAdvertising delivers AI predictions in 20 seconds, trained on 18 trillion real-world outcomes - when two pieces of content competed for engagement in the real-world, which one won? We learn from what actually worked in market, not opinions about what might work. We're faster (20 seconds vs. 15+ minutes), built on more data (1,000,000x more), and more accessible ($99 vs. enterprise pricing).
No. While both use AI, the underlying data is fundamentally different. Ipsos Creative|Spark AI is trained on survey responses — what people say in a research environment. TestMyAdvertising is trained on 18 trillion real-world outcomes - when two pieces of content competed for engagement in the real-world, which one won? We learn from what actually worked in market, not opinions about what might work.
Ipsos doesn't publish pricing publicly. Based on industry estimates, Creative|Spark (traditional) typically costs $5,000-$15,000+ per test. Creative|Spark AI pricing requires contacting their sales team. TestMyAdvertising starts at $99 per test with transparent, public pricing.
No. Ipsos offers a broader research suite including brand tracking, polling, focus groups, and deep qualitative diagnostics. TestMyAdvertising is focused specifically on predicting creative performance. If you need facial coding analysis or international panel research, Ipsos may be a better fit. If you need fast, accurate predictions of which ad will win, TestMyAdvertising is purpose-built for that.
Ipsos has 20,000 employees and operates in 90 markets. That scale comes with enterprise complexity, sales processes, and pricing. TestMyAdvertising is built for speed and accessibility. You can test an ad in 20 seconds for $99 without talking to anyone. For many use cases, that's exactly what marketers need.
Get predictions based on 18 trillion real outcomes — not 18,000 survey responses.
20 seconds, not 15 minutes
$99, not "contact sales"
18 trillion outcomes, not 18,000 responses
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