System1 measures emotional response to predict brand growth.
TestMyAdvertising predicts which ad wins in market — in 20 seconds, starting at $99.
Same goal, different approach. Faster results. Fraction of the cost.
Test My Ad in 20 seconds →
Both System1 and TestMyAdvertising want to answer the same question: Which ad will perform better?
But we take fundamentally different approaches to get there.
System1's Star Rating measures how ads make people feel. Their methodology is built on a compelling insight: emotional ads drive long-term brand growth. Panelists watch your ad and select emotions from a pictorial scale (FaceTrace™). The resulting emotional profile predicts brand-building potential.
This approach has been validated by the IPA and WARC. It works — especially for brand marketers focused on long-term growth.
TestMyAdvertising is trained on 18 trillion real-world outcomes — when two pieces of content competed for engagement in the real world, which one won? We learn from what actually worked in market, not opinions about what might work.
We then proved with Fortune 500 & Super Bowl advertisers that this beats all other approaches to predicting real-world outcomes, and were awarded a patent on it.
System1 predicts emotional response. We predict market winners.
Comparisons based on publicly available information. Individual experiences may vary.
| Feature | TestMyAdvertising | System1 Test Your Ad |
|---|---|---|
| Speed | ~20 seconds | 24 hours (express) to 2+ weeks (full guidance) |
| Pricing | Starting at $99/test | $5,000-$10,000+ per test (estimated) |
| Pricing Model | Pay-per-test | Enterprise contracts |
| Methodology | AI trained on 18T+ real-world competitive outcomes | FaceTrace™ emotional response panels |
| Sample | 200M+ people (behavioral data) | 150-500 panelists per test |
| Primary Metric | Market performance prediction | Star Rating (1.0-5.9) |
| Secondary Metrics | Winner identification, scoring | Spike Rating, Fluency Rating |
| Database Access | N/A | 100,000+ ads (Competitive Edge) |
| Account Required | No | Yes |
| Sales Call Required | No | Yes |
| Validation | Fortune 500 & Super Bowl advertiser results, U.S. Patent | IPA, WARC, TikTok validations |
| Best For | Predicting which ad wins | Long-term brand building |
Every test: ~20 seconds
In the time System1 delivers one Express result, you could test 4,320 creative variations with TestMyAdvertising.
We're not exaggerating for effect — speed fundamentally changes how you can use creative testing. Instead of testing your "final two" options, you can test every concept, every headline, every visual treatment.
System1's FaceTrace methodology asks panelists to indicate their emotional response to ads. People watch your creative and select from seven basic emotions plus neutral on a pictorial scale.
This captures conscious, stated emotional response in a research environment.
TestMyAdvertising is trained on 18 trillion real-world outcomes — when two pieces of content competed for engagement in the real world, which one won?
We learn from what actually worked in market, not opinions about what might work. No research environment. No stated preference. Just revealed behavior at massive scale.
The gap between stated preference and actual behavior is well-documented. What people say they'll do and what they actually do often diverge — especially in the split-second decisions that determine ad performance.
The Star Rating predicts long-term brand growth potential based on emotional response. It's validated against the IPA Effectiveness Databank — campaigns with higher Star Ratings achieved more "very large business effects" over time.
This is genuinely useful for brand marketers thinking in years, not weeks.
We predict which ad wins when it competes in market. Our predictions have been validated in controlled tests:
Different questions, different methodologies, different use cases.
System1's Competitive Edge database (100,000+ ads) is genuinely valuable for competitive intelligence. You can see how competitors' ads performed emotionally and benchmark your category.
TestMyAdvertising doesn't offer a competitive database — we're focused on predicting your creative's performance, not tracking competitors' historical results.
If competitive benchmarking is critical to your workflow, System1's database is a real advantage. If you need fast, affordable predictions for your own creative, TestMyAdvertising fills a different need.
TestMyAdvertising predictions have been validated in controlled tests with statistical significance:
more TV acquisitions
Super Bowl advertiser
p < 0.05higher brand lift
Fortune 500 company, 22 CTV ads
p < 0.05impact on paid SEM
B2C company
accuracy predicting
Apple App Store carousel winners
prediction accuracy
across all client tests
We proved with Fortune 500 & Super Bowl advertisers that this approach beats all other methods, and were awarded U.S. Patent 12,020,279.
They measure different things. System1's Star Rating predicts long-term brand growth potential based on emotional response — validated against the IPA Effectiveness Databank. TestMyAdvertising predicts which ad wins in market based on 18 trillion real-world competitive outcomes. System1 is strong for brand-building measurement; TestMyAdvertising is built for predicting market performance. System1 takes 24+ hours and costs $5,000+; TestMyAdvertising takes 20 seconds starting at $99.
For different questions. System1's Star Rating has been validated by the IPA and WARC for predicting long-term brand effects. TestMyAdvertising has been validated with Fortune 500 & Super Bowl advertisers for predicting which ad wins in market, achieving 60-70% accuracy and results like 3.6x acquisition improvement in controlled tests (p < 0.05). We were awarded a U.S. patent for proving our methodology beats other approaches.
No. TestMyAdvertising is focused on predicting your creative's performance, not tracking competitors. If competitive intelligence and category benchmarking are core needs, System1's 100,000+ ad database offers something we don't.
Yes. Both platforms support TV ads, digital video, social ads, and more. System1 also offers specialized Outdoor and Audio testing; TestMyAdvertising works across all visual and video formats.
No. TestMyAdvertising is pay-per-test with no minimums, no contracts, and no sales process. System1 typically requires enterprise agreements.
We offer a 100% money-back guarantee. If you're not satisfied with the results, we'll refund your payment within 30 days.
Yes — and some teams do. System1 for brand-building measurement and competitive benchmarking; TestMyAdvertising for fast, affordable creative optimization during production. Different tools for different questions.
Predict which ad wins in market — in 20 seconds, starting at $99.
20 seconds, not 24+ hours
Starting at $99, not $5,000+
Real-world outcomes, not panel opinions
100% money-back guarantee
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