Get ad performance predictions in 20 seconds starting at $99 per test
Kantar LINK+ tells you why your ad works with rich diagnostics. TestMyAdvertising predicts which ad wins in market — in 20 seconds, starting at $99.
Try it starting at $99 per test — No annual contract →Comparisons are based on general industry observations of methodology characteristics. Individual company offerings may vary.
| Feature | Kantar LINK+ | Test My Advertising |
|---|---|---|
| What It Measures | Diagnostic metrics (attention, branding, persuasion) | Which ad performs better |
| Output | Detailed diagnostic report + normative benchmarks | Winner prediction + score |
| Speed | 6 hours – 2 weeks | 20 seconds |
| Price | $4,500–$15,000+ per test | Starts at $99 per test |
| Sample | ~150 survey respondents | 200M+ people · 18T+ outcomes |
| Methodology | Survey-based with AI enhancement | AI trained on real-world competitive outcomes |
| Normative Database | 200,000+ ads tested | Different approach (outcome-based) |
| Contract | Enterprise relationship | Pay per test |
| Best For | Understanding why creative works | Predicting which creative wins |
"How does this ad perform on attention, branding, enjoyment, and persuasion — and how does it compare to category norms?"
Kantar is the global leader in market research for a reason. LINK+ provides rich diagnostic insights — attention curves, branding metrics, emotional response, persuasion scores — plus benchmarks against 200,000+ tested ads. Brands like Unilever, P&G, Coca-Cola, and Mars rely on Kantar's normative database and diagnostic depth to understand exactly why creative works or doesn't.
"Which ad will perform better in market?"
We solve a different problem. TestMyAdvertising predicts which ad wins when content competes in the real world — trained on 18 trillion actual outcomes, not stated survey responses. We're not better at diagnostics. We're faster and cheaper at predicting winners.
20 seconds vs. 6 hours to 2 weeks
Kantar LINK+ delivers rich diagnostic reports — but even their fastest turnaround takes hours, and full studies take weeks. TestMyAdvertising returns a winner in 20 seconds. When you need to screen 15 concepts before a Monday creative review, you can't wait for survey fielding.
$99 per test vs. $4,500–$15,000+
Kantar's depth comes at enterprise prices — typically $4,500–$15,000+ per test depending on markets and diagnostics needed. TestMyAdvertising starts at $99 per test with no minimums. Test every concept, not just the finalists your budget allows.
What people do vs. what they say
Kantar LINK+ asks respondents to rate ads on scales and answer diagnostic questions. People are notoriously bad at predicting their own behavior — what they say they'll pay attention to often differs from what they actually engage with. Our AI is trained on 18 trillion real-world outcomes: when two pieces of content competed for engagement, which one won?
Self-serve vs. managed service
Kantar requires enterprise relationships, account setup, and managed service engagement. TestMyAdvertising is fully self-serve — upload your ad, select your audience, get results. No procurement process, no account team, no minimum commitments.
All phases: concept to finished cut
Kantar testing typically happens on finished or near-finished creative — the investment in fielding a study makes sense when the asset is ready for serious evaluation. TestMyAdvertising works at all phases of creative development, from early concepts and scripts to rough cuts to final assets. Test earlier when changes are cheap, or test final options before launch.
Upload the ad concepts you want to test. No account needed.
Choose your target audience from our validated options.
Receive your winner and PDF report instantly via email.
TestMyAdvertising predictions have been validated in controlled tests with statistical significance:
| Metric | Result | Context |
|---|---|---|
| 3.6x | more TV acquisitions | Super Bowl advertiser (p < 0.05) |
| 4.4x | higher brand lift | Fortune 500 company, 22 CTV ads (p < 0.05) |
| $3–4M | impact on paid SEM | B2C company |
| 60–70% | prediction accuracy | validated against live campaign results |
It depends on what you need. Kantar LINK+ excels at diagnostic understanding — telling you why an ad works or doesn't across attention, branding, emotional response, and persuasion, benchmarked against 200,000+ tested ads. TestMyAdvertising excels at prediction — telling you which ad will perform better in market. If you need to optimize creative based on specific diagnostic weaknesses, Kantar's depth is valuable. If you need to pick a winner fast, we're faster and cheaper.
Many marketers use both: TestMyAdvertising to rapidly screen many concepts and identify likely winners (at $99 each), then Kantar LINK+ for deep diagnostic research on finalist creative (when the $4,500+ investment is justified). This gives you speed and scale for early screening, plus diagnostic depth for optimization.
Yes. Test TV ads, digital ads, social video, billboards, CTAs, headlines, visuals, and more. Our AI works across all major advertising channels that Kantar supports for creative testing.
Kantar's 200,000+ ad normative database is genuinely valuable — knowing how your ad compares to category benchmarks on specific metrics helps identify optimization opportunities. We take a different approach: instead of benchmarking against survey responses, we predict which ad wins based on 18 trillion real-world competitive outcomes. Both have value; they answer different questions.
Different question, different methodology. Kantar surveys capture what people say about your ad — which is valuable for understanding reactions and diagnosing specific elements. Our AI is trained on what people do — 18 trillion outcomes where content competed for attention in the real world. Survey responses measure stated preference; we measure revealed preference. Both approaches have value; ours is faster and more predictive for picking winners.
We don't provide the same diagnostic breakdown — no attention curves, no branding metrics, no persuasion scores. If you need to know why an ad is underperforming and what specifically to fix, Kantar's diagnostic depth is the right tool. We tell you which ad wins; Kantar tells you why it wins and how to make it better.
No. Kantar typically requires enterprise relationships with minimum commitments. TestMyAdvertising is pay-per-test with no contracts. Test once or test a hundred times — you're never locked in.
We offer a 100% money-back guarantee. If you're not satisfied with the results, we'll refund your payment within 30 days.
Get ad performance predictions in 20 seconds starting at $99 per test. No contracts, no enterprise setup, no weeks of waiting.
Try it starting at $99 per test — No annual contract →Need enterprise-grade volume or dedicated support? Learn about VideoQuant.ai →